How Over Optimization Might Be Killing Your Website

Ever heard the proverb- “Excess of anything is bad.”? We bet you have. But what we can also bet is that you could have never expected this thing holds true for SEO optimization too. People are often so embossed in the idea of optimization that they never even realize that when they exceeded the recommended mark and ventured into potentially unwanted territory. Over optimization can be said to occur when you take the optimization methods and instead of doing the recommended amount, you do them ,let us say, twice the recommended amount. You must have innocently thought that it wouldn’t hurt anybody if we did it a bit more, but guess what? You were  wrong about it. You are going to get penalized for it, and SEO Vancouver is going to tell you why.

Let us start with an example. In order to improve SEO, people used to put keywords in an article or piece of information. Some people took this a step further and started stuffing a lot of keywords in the article. Soon this became the common practice. It was in 2012 that an update started heavily penalizing such websites and hence many became casualty. Things have become different today, you need exceptionally well written content which can engage the user in order to rank higher today. The reasons for which this drastic measure was taken were twofold. First, there were too many spam results which were getting ranked higher for some reason. Second, too many keywords meant a decrease in the quality of the content on a website. If a website had low quality, keyword stuffed content, it became less engaging and hence the bounce rate was incredibly high for such websites.

So, What Is The Right Amount Of Optimization?

This might be the question that is coming to your mind right now as to what is the right amount of optimization and how can you figure it out? The simple answer is going to one of the best seo companies, and asking them to do the SEO for you. The process of SEO is like hiring a coach. You do all the stuff that makes your website grow, albeit small steps in time, but in the end you get it going places. Each website is an investment in its own. You take the time to create the right content and then watch it grow as it improves its ranking and you get a ton of organic traffic.

The right SEO companies would make efforts to optimize your website in the best way possible. You wouldn’t have to worry about getting penalized and the returns on investment would be huge.

What Else Is Important?

Well, one fact which can be stated with absolute certainty is that content is the king, at least for now. You need to have high quality, well crafted engaging content in order to rank better. There is absolutely no way in which you could circumvent this and have it done any other way.

You also need to be careful about the keywords you choose to put in your content. Use well researched keywords which have high traffic metrics, or at least which can prove to be beneficial for you. You are wasting your time if you are not researching the keywords you are putting in.

A New Approach towards SEO in 2016

seo trends 2016

SEO has changed drastically from what it used to be once upon a time. It is just not the links and keywords fight anymore. Google has evolved as so has the techniques used for search engine optimization. Factors such as accessibility, crawling friendliness, data usage, page speed and many more are now playing a defining role in a website’s ranking in the big search giant.

In this article, I’ll be mentioning a few factors which are tested by SEO Vancouver and are showing great potential in defining site rankings. Guaranteed sure shot hit trends in 2016:

Content: The phrase “Content is King” could never be so true. The amount and type of content in your website plays a decisive role in the organic traffic. Google has ranked the content as the top parameter in site ranking mechanism.  Not just the amount of content you put there is the only factor responsible for the ranking but factors like hierarchical content flow, uniqueness of the content, proper canonical attribution, how often is the change in published file is done, frequency of text change, discussion of narrow topics per webpage, grammatical correctness and, the age of content together decide the faith of your website.

User Experience: It is often said that google has now started taking the actual user experience into the consideration for the ranking system. This can go further in 2016 and Google can actually update its algorithm completely for the sake of real user experience data collection. This data will depict how user friendly your site is. After the analysis, it will be most probable that the sites having poor scope of user experience will lose their present ranking and the sites with much interactive user experience will get promotions. User experience can be analyzed in many manners. Is your site mobile friendly? If not, you’ll be losing approx. 30-60% of the expected traffic (depending on the usability of your site). SEO Vancouver for mobile sites came out as a game-changer for marketers.

Text Optimization: Since we have seen the impact of content in google ranking, text optimization is the last thing you would like to forget. Factors such as placement of the relevant text, how engaging that is, size of the fonts, and usability of the text are responsible for properly optimizing the text in your website.

Social media Presence: It is not often discussed among the pool of marketers and SEO experts. How much are the dependent on each other and is there really a connection between the two are a couple of questions which are always discussed when it boils down to the ultimate business need. Digital marketing is a user centric approach to sell your products/services over the internet and social media presence is one of the important factors which decide how well you are doing in a competitive environment. Social media shares and mentions of your brand/product are a couple of tried and tested methods to get your organic ranking improved.

What we discussed above were few of the expected factors which will be proved essential in the coming year. SEO has changed its game and it is high time that marketers follow up the pattern and change their approach towards SEO.